[China Agricultural Machinery Industry News] Agricultural machinery and engineering machinery, in the past few years, the agricultural machinery industry has been comparable in scale to the construction machinery industry. It is this huge potential for development that has attracted engineering machinery giants to cross the border with the agricultural machinery industry and look to the future. With the adjustment of these giants' business strategies and priorities, the huge market of construction machinery and agricultural machinery with a total scale of tens of billions is bound to usher. A new round of shuffling.
Workers and peasants will not reshuffle the market in a trillion-dollar market?
On May 3, Guangxi Liugong Agricultural Machinery Co., Ltd. 4GQ-350 sugarcane harvester was off the assembly line, which also marked Liugong, the construction machinery giant, officially entered the agricultural machinery field; and another construction machinery that entered the agricultural machinery industry earlier. The giant, Zoomlion, has already made great achievements and has achieved remarkable achievements. The annual report shows that in 2015, its agricultural machinery sector accounted for almost 16% of its total revenue.
From the perspective of the whole industry, the operating income of construction machinery in the whole industry decreased by 8.08% in 2015, reaching about 500 billion yuan, while the agricultural machinery industry increased by 7.39% year-on-year, and the total marketing revenue exceeded 450 billion yuan. It can be seen that in the past few years, the agricultural machinery industry has been comparable in scale to the construction machinery industry.
Workers and peasants are not separated! Will the trillion-scale market be reshuffled?
It is this huge potential for development that has attracted engineering machinery giants to cross the border with the agricultural machinery industry and look to the future. With the adjustment of these giants' business strategies and priorities, the huge market of construction machinery and agricultural machinery with a total scale of tens of billions is bound to usher. A new round of shuffling.
The survey shows that, unlike the oligarchic pattern of â€œseveral onesâ€ in the construction machinery industry, the agricultural machinery industry is still dominated by small and medium-sized enterprises and is in a relatively decentralized business model. According to research and analysis, the number of large enterprises in the agricultural machinery industry only accounts for 1.65% of the whole industry, the number of medium-sized enterprises accounts for 9.45% of the whole industry, and the number of small enterprises accounts for 88.9% of the whole industry.
As SMEs dominate and corporate technology R&D investment is low, homogenization and low-level competition are flooding the industry. This also leads to the weak development of the agricultural machinery industry in China, the weak common technology, the key technology of equipment core is subject to the slow development of human and industry experimental research methods, the overall grade of products, technical content and added value are generally low, especially in terms of equipment compared with the world advanced level. There is a big gap.
At the same time, since the implementation of agricultural machinery purchase subsidies in 2004, China's agricultural machinery market has been hot, attracting foreign agricultural machinery companies to China to promote products and establish wholly-owned or holding joint ventures. Foreign-funded enterprises rely on their reliable product quality to obtain relatively rich income through subsidies, and their similar products occupy a considerable market share; while domestic-funded enterprises are at a disadvantage in the same competition with foreign-funded enterprises due to the backwardness of product quality and management level. What is more serious is that almost all of the first-line foreign brands have already completed their layout in China, and it is expected to break out in the new decade and the competitive pressure faced by local brands.
It can be seen that although China's agricultural machinery market has experienced a magnificent golden period of development in the ten years of development, it has achieved world-renowned achievements, but the existence of the above problems has also laid a hidden danger for further development in the future. Therefore, on the one hand, the industry needs to be upgraded and upgraded. On the other hand, local brands only need to increase technological innovation, accelerate the development of marketable products, and continuously improve product quality, in order to gain a foothold in the increasingly fierce market competition.
Under this situation, the entry of leading enterprises in the construction machinery industry will bring a new atmosphere for the agricultural machinery industry - relying on strong technical strength and funds to carry out research and development and manufacturing of agricultural machinery products, breaking the foreign-funded enterprises for the Chinese products. Monopoly status.
Looking forward to the future, in 2016, with the country continuing to adopt a proactive fiscal policy and stable financial security measures, the national macro economy is expected to maintain a stable development trend. With the implementation of various preferential policies, the support of the state and relevant departments for agricultural machinery will continue to increase, and the agricultural machinery industry will maintain a stable development trend. From a longer-term perspective, the country's efforts to promote large-scale agricultural operations, regionalized layout, standardized production, and socialized services will pave the way for the development of agricultural machinery, and will also have a huge pulling effect on the agricultural machinery market.
This is the so-called "destruction of construction machinery and agricultural machinery, trillions of markets, and see who is responsible!"
(Original title: Who is responsible for the construction machinery and agricultural machinery?
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