In recent years, with the improvement of living standards and aesthetic vision, the public's overall matching effect on lighting has become more and more demanding. In order to facilitate consumers to make accurate purchase judgments, lighting companies have upgraded their stores into real-life experience rooms, and gradually extended the product line to home, jewelry, soft-clothing and other industries, hoping to help consumers choose through the home-integrated sales model. To the uniform style of products, and drive sales. The real experience experience allows you to enter the country in November, many of the citizens who rushed to the new home at the end of the year, the renovation site in their hands began to enter the late stage of soft procurement. Driven by this, the popularity of lighting and fabric shops in Quanzhou City has recently increased. Different from the simple display of hanging lighting products in the past, and the practice recommended by the sales staff, more lighting showrooms now use the sales model between real-life experiences. Businesses such as Desheng Home Plaza and Xinwenxing Lighting are all equipped with furniture, soft furnishings and lamps in different areas such as living room, bedroom and dining room. The lighting is integrated with furniture and accessories to make customers feel the lighting. A variety of expressions, as well as the overall matching effect of lighting and home improvement. Ms. Chen, a staff member of a lighting store in Huazhou home improvement market, said that when consumers buy lamps, it is often difficult to imagine the lighting effects. Through the real-life display in different spaces, not only can the decoration and decoration effect of lighting and furniture be more important, but more important. It is able to make customers have an intuitive feeling on the light source, it is more likely to produce a desire to buy, and the selection is more accurate. Personalized custom lighting atmosphere with the increasing personal needs of consumers, some lighting companies also launched personalized customization services in a timely manner, welcomed by consumers. Mr. Chen, the general agent of Op Lighting in Quanzhou, said that in the choice of lighting, many consumers often hope that the lighting used is unique and unique. The lighting customization service can choose different lightings according to different environments and users, use different light source characteristics, create an infectious space atmosphere with appropriate brightness, and provide consumers with customized service. One-stop shopping for home products This year, some lighting brands began to gradually extend the product line to furniture, jewelry and other industries. The trend of lighting brand overall matching, independent design and independent production of overall household products is becoming more and more obvious. OOLLONA, a high-end brand under the well-known lighting brand Qilang Lighting, not only displays lamps in its flagship store, but also matches furniture and soft-packed products. These products are designed by the brand to match the characteristics of the lamps, and the coordination is more coordinated and integrated. This will also help to create a new development model for home integration in the lighting industry. According to industry insiders, the current trend in the lighting industry is that brands are moving from mid-range to high-end design, and the integration of lighting and furniture integration is becoming more and more obvious. Many international furniture brands have begun to integrate into the lighting exhibition hall. At the same time, Chinese lighting brands have begun to pay attention to product matching design, and seeking to cooperate with international artists to combine the artist's home works with lighting products has gradually become a trend. In the past, consumers were separated in the purchase of lighting and furniture. This made it easy to cause style mismatch. For example, European crystal lamps with American furniture, or lighting size and room specifications are not compatible. Now, the lighting brand has launched supporting products, which enables many consumers to move furniture and soft clothes together when purchasing lighting, which not only meets the needs of consumers, but also enhances the three-dimensional sense of lighting brands.
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