Ice and Fire Two Skyscracy

In August, major car companies rushed out of their sales reports in the first half of the year. The data shows that in the Japanese car market, the whole line has become red, and when the spring is in the air, the Korean car is caught in a cold winter. The sales of word of mouth are not satisfactory.

As the two major factions of the automotive market, the battle between Japan and South Korea will certainly bring about a shift. It is clear that in this round of competition, the Korean car has a temporary decline. In this issue of "Says," Xiao Bian will show you three reasons why consumers don't buy Korean cars. In the meantime, under the guidance of Japanese brands, how did the Japanese brands break through in the sluggish auto market environment and win numerous netizens? Heartfelt.

Concern: Beijing Hyundai Gaokaidizou, heat lost to Japanese brands


According to data from Qing Boda, the hot topics of Japanese and Korean cars represented by Honda, Toyota, and Beijing Hyundai fluctuate widely in the first half of the year. Among them, under the circumstances that the overall sales volume of the market was declining, Beijing’s modern counter-trend rose and ushered in a good start to sales in 2017. It was an extremely arrogant one in February.

On March 6th, Saad shipped some equipment to South Korea. A wave of boycotts of Korean goods was launched in the country. Korean cars have been recruited. Although Beijing Hyundai hits the "preferential" and "new car listing" cards, the topic volume is in June. There has been a small peak, but overall it has still lost the Japanese system. In contrast, Honda and Toyota appeared to be much lighter, and the average monthly average was maintained at around 30,000. This was mainly due to the decline in Korean car sales. The time has made the right choice.

Market share: Korean car sales fell sharply, but Japanese became the biggest beneficiary


From the comparison of the market share of passenger cars in the first half of the year, it can be seen that the development momentum of most of the major department cars this year is still good, and only the Korean and legal systems have decreased compared with the previous year.

From the media’s view, the Japanese car market share increased by 2.3%, and Korean cars plunged by 3.4%. This may indicate that this part of customers lost by Korean cars has not been evenly divided by the market, but switched to the Japanese embrace. However, even in this dilemma, the Korean brand Beijing Hyundai still maintains an optimistic attitude, refused to open the "price war", continue to expand production and wait for a rebound. This kind of tough attitude means that Korean car companies have already thought of a solution and are ready to participate in the next round of market competition.

Netizens' point of view: The advantages of Korean cars are not, we are not "black brainless"


In 17 years, the attitude of the young partners to the Korean car was very unfriendly. After all, we were all “socialist successors” who were rooted in the red. The South Koreans did not dismantle the Sade system on one day. It will not stop the boycott of Korean cars. However, everyone is not merely "black and white," and they have put forth facts, reasoned opinions, and insisted on "rational, well-founded, and well-ordered" artillery.

The reason why netizens are so capricious is because the strong rise of domestic brands in recent years has eliminated the selection advantages of Korean cars in the automotive market. Second, Korean cars are severely derated, frequently causing quality problems and influencing the owner brands. Loyalty is the focus of consumers' "blacklists"; the most important thing is that everyone has a patriotism. In the current period of tense relations between the two countries and ethnic emotions, the two countries simply boycott the Korean goods and do not give them "enemies." Sending GDP is also an important reason why everyone does not choose Korean cars.


In fact, just a few years ago, Japan’s auto companies also suffered heavy losses in their relations. Japanese auto makers led by Toyota, Honda, and Nissan’s sales have fallen year after year, and they have almost fallen into the Chinese market.

Today, it has magically won more than half of users' word-of-mouth support and the overall evaluation has performed well. In the “reasons for consumers to choose Japanese cars”, the high cost-effectiveness, safe design, and stable and practical features are among the top three, and even some netizens believe that the biggest feature of Japanese cars is “no features”. It is not the original intention of people to produce and use cars that meets the owner's needs. It seems that Japanese cars can survive in the upsurge of "anti-Japanese" waves, and they are still very powerful in their efforts to increase market share. Is it good-looking, cheap, safe, and durable? Is this reason enough for you to turn powder?


Korean cars encounter cold - Sade: I blame me slightly?

Since last year, the Korean government and companies have staged various dramas comparable to TV dramas until Sudak’s missiles were launched into South Korea, completely stimulating the patriotic enthusiasm of the Chinese people. Under the united front of “boycotting Korean goods”, it was difficult to avoid the sales of Korean cars due to Waterloo. It also made people feel that the Sud missile and Korean cars have a direct relationship with cold.

However, in view of its sales figures in recent years, sales of Korean cars have already begun to decline since 2014, so it can only be said that Sadr’s entry into South Korea is another example of this situation. Going back further, Hong Kong is true. The rise of the Korean car was also related to politics. The Diaoyu Islands dispute in 2012 made the Japanese cars difficult for a while, and the Korean cars quickly seized market vacuum with the advantages of high face value and high price, creating a miracle of sales for many consecutive years. In early August, following the “passionate fire” of the US-DPRK intercontinental missile, South Korean President Wen decided to continue deploying Sade. In this regard, it is not just the Chinese people who say "Oh," but Korean car companies do not want to talk.


Japanese car group -

Honda: Brother is a "single aristocrat" with special skills

Toyota: I have to do something with Mazda.

Modern: I don't think so.

Mazda: I think so.

Kia: I think this is not fair.

Honda: The strong are lonely.

At present, the Chinese auto market is fiercely competitive. Everyone has a hard time. The Korean system and law system are worse than one year. The German and American systems are also on the edge of the cliff. Therefore, in addition to Honda's exclusive position in the market with its technical advantages, Japanese car companies have begun to huddle for development, and with the marriage of Toyota and Mazda on August 3, they gradually formed three camps and warmed each other under severe market conditions. .

New energy vehicles and smart cars have become the vane of the future. Brand alliances are becoming bigger and stronger, and they are the operating routines that major car companies will choose. Although the German monopoly scandals that have exploded in recent days are not sounding, they can also see the mutual cooperation between car companies and have played a key role in seizing market share.


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